Aleph Champ is based on Chabad Chassidic philosophy which follows the ancient, traditional method in which children were taught to read, as explained in the Kabbalistic teachings of the Zohar.
A child’s spiritual development mirrors the physical. Child development specialists speak of the importance of the order in which a child learns to walk. Beginning with lying, then rolling, crawling and finally walking and running, the order of these steps affects the development of the child.
The same is true of spiritual development. The Aleph Bet are the spiritual building blocks of a Jewish child. Beginning with the letters and their traditional names, one at a time in the order that they appear, the vowels in their order, then building words, this order of study which has been practiced for thousands of years affects the spiritual development of the child and their internalization of the holiness of the Hebrew letters.